Multi-brand groups
Several brands, several agencies, one budget to defend. We run every account from one system, with reporting at brand and group level.
AI insight.
Human judgment.
Better decisions.
ViVV Labs is an autonomous media agency. AI runs your paid media across Meta, Google, TikTok and LinkedIn, and senior strategists approve every major call.
You already know how this goes.
The agency replies on Thursday about something that broke on Monday.
Four logins, four reports, four versions of the truth.
Budget sits in the wrong channel for a week before anyone notices.
None of this is anyone's fault.
It's what happens when the work is bigger than the number of hours in the week.
Who we work with
Publishers running partner campaigns
You sell amplification to partners. We run the paid distribution across their accounts and report results in a form your partners trust.
Growing ecommerce brands
More channels and markets than your team can watch. We move budget to what is working, every day.
Three ways to work with ViVV
Same system, same strategists. You choose how hands-on to be.
For teams spending $5,000 to $150,000 a month on paid media.
Full Agency
For teams who need it handled now.
We run strategy, setup, optimization and reporting. Most clients start here.
Talk to the teamLight Touch
For one good marketer doing the work of five.
Your marketer works with our AI day to day. Our strategists review the big calls.
Discuss your requirementsSelf-Serve
For in-house teams who want the system, not the service.
The ViVV platform, run by your own team.
Apply for AccessAutonomous Media Agency.Senior Strategy.Total Transparency.
30+ years of combined marketing experience, hard-coded into playbooks and running your campaigns across Meta, Google, TikTok and LinkedIn. Every action generates signal. Every signal sharpens the next decision. The longer it runs, the smarter it gets.
Autonomous where it can be.
Expert-guided where it should be.
Full manual control doesn't scale. ViVV runs the work at speed, and human experts validate at every critical threshold.
- The system spots it
Live signals from every account, every hour.
- AI recommends a move
With the reasoning, before a dollar moves.
- A senior strategist decides
Every major call waits for a person. Full autonomy without oversight is reckless.
- Budget moves, and the system learns
The outcome feeds back into the playbook, so the next call is sharper.
What the system handles
- Real-time bid and budget adjustments across all channels
- Anomaly detection and response
- Cross-channel rebalancing based on live performance signals
- Continuous learning from every dollar deployed
What humans own
- Strategy validation before major budget shifts
- Creative direction and brand safety
- New channel onboarding and playbook calibration
- Performance review and refinement at defined intervals
We built the tool we couldn't buy.
Nicola and Brandon ran marketing at CMO level for years. They sat through the same slow reporting cycles, the same budget arguments and the same agency handovers as everyone else, and the software they needed did not exist. So they built it, with a team who had worked at GroupM, WPP, WarnerMedia, BuzzFeed and Gopuff.
Everything an agency does. Built into one system.
We took the complex work that agencies charge thousands for and hard-coded it into the ViVV operating system. Each capability runs continuously: coordinated, compounding, and always on.
Explore our playbooksStrategy & Positioning
Go-to-market logic, competitive positioning, and campaign planning, built from proven playbooks.
Campaign Planning
Structure, timeline, and resource allocation configured to your business model.
Live Optimization
Continuous performance tuning across all active campaigns, reacting in real time.
Creative Intelligence
Performance analysis, creative scoring, and data-driven recommendations.
Unified Analytics
Cross-channel reporting, insight generation, and pattern detection in one view.
Predictive Forecasting
Model the impact of budget shifts before you spend, so you invest with confidence, not guesswork.
Audience Building
Segmentation, targeting, and lookalike modeling built on your first-party data.
Budget Allocation
Cross-channel allocation that moves budget to where it works hardest, automatically.
Compounding Performance
Every result feeds back into the system. Every playbook gets sharper. The longer it runs, the better it gets.
The system is built to be channel agnostic. Each new platform plugs into the same playbooks and the same learning, so adding one makes every other channel sharper rather than starting from scratch.
The ViVV Operating System coordinates every capability, resolves conflicts between channels, enforces budget constraints, and feeds every outcome back into the system.
Results
Bigger audiences, lower acquisition costs.
- 25K → 3.2M
Followers grown through intelligent audience scaling.
- −40%
CPA reduction through cross-channel optimization.
- 30+ Years
Of combined marketing experience hard-coded into every playbook.
- 4+ Platforms
Running live across Meta, Google, TikTok and LinkedIn.
Frequently asked questions
An autonomous media agency uses software to plan, buy, and optimize paid media continuously, with senior people validating the decisions that matter. ViVV Labs runs that model: the operating system executes across accounts, and strategists own strategy, creative direction, and major budget shifts. Every material move is logged so you can see why spend moved.
ViVV Labs is for high-growth brands that want paid media managed with software speed and senior oversight. It suits teams that do not want to staff a full in-house buying desk or wait on a traditional agency cycle. Intake is selective and confirmed case by case.
ViVV Labs manages paid media on Meta, Google, TikTok and LinkedIn. Budget can move across those channels from one operating system rather than four separate logins. The same channel set applies whether you use the platform directly or as a managed service. We add channels as our clients need them, and every new channel runs on the same operating system.
A traditional agency depends on people checking accounts and moving budget by hand. ViVV Labs encodes method into an operating system that acts continuously, with senior strategists validating strategy and major shifts. The working method stays in the system, built on 30+ years of combined marketing experience.
Smartly.io and Albert.ai are software. You license the tool, and most teams still need in-house staff or an agency to run it. ViVV Labs combines the software with senior strategists who run it with you or for you. We charge a monthly fee based on how complex your media is, meaning the number of brands, accounts, regions and channels, never a percentage of your ad spend.
Apply through our website and we review every application. ViVV works best for businesses spending $5,000 to $150,000 a month on paid media across more than one brand, account, region or channel. If you run one brand on one channel, a good freelancer is usually better value. Self-serve platform access is also available for in-house teams.
Your marketing, handled.
ViVV is live across Meta, Google, TikTok and LinkedIn. Apply for access and we will show you how we would run your accounts.