Most marketing agencies tell you what happened. We tell you what to do next.
ViVV Labs is a selective, expert-led agency built on proprietary AI technology. We work with brands and agencies who are done guessing and ready for answers.
Strategic marketing moves that drive real business results
Brandon Keenen
Chief Executive Officer, ViVV Labs
Why we started ViVV Labs
"As a CMO I had a full team, multiple agencies, and serious budget. But I could not get one clear answer: are my channels actually working together? Every platform told me it was the most important one. None of them would tell me to spend less on their platform. I needed someone to tell me the truth. So we built the technology to do exactly that. Brandon Keenen, CEO, ViVV Labs"
Why the old tools stopped working
Two measurement approaches have dominated marketing for decades. Both have serious problems that most agencies will not tell you about.
Why attribution modeling failed
Attribution promised a fully measured marketing world. Privacy laws, cookie restrictions, and walled gardens ended that promise before it was ever delivered.
- It cannot see across platforms anymore. Privacy changes killed true cross-channel tracking.
- It overweights the last touchpoint and misses most of the customer journey.
- It was designed by platforms with a financial interest in their own results.
Why MMM does not work for most businesses
As attribution collapsed, MMM made a comeback. But it was built for a slower era.
- Building a model takes up to a year. Insights arrive annually. By then the opportunity has passed.
- It requires a full-time data scientist and years of historical data that most businesses do not have.
What we built instead
We built a system trained on real campaigns, running in real time, explainable without a data science degree. It connects your channels, models the relationships between them, and tells you exactly where to move budget before you move it. We have been running this on real client accounts for years. The results speak for themselves.
What we believe
Transparency over complexity
Every recommendation we make is explainable. You will always know what we did, why we did it, and what it delivered. No black boxes.
Technology that makes your team better
Our AI is designed to make your marketers sharper, not replace them. The goal is for you to understand your marketing better than you ever have.
Results are the only metric that matters
We do not measure ourselves by impressions or engagement rates. We measure by revenue, cost reduction, and sustainable growth.
Why Choose ViVV for Your Marketing Intelligence
Our platform is designed around core principles that address the real challenges marketers face today.
Cross-channel modeling
We see how your platforms affect each other. Most agencies manage each channel in isolation. We model the relationships between them and find what others miss.
Decisions before you spend
Before we move budget or change strategy, we model the outcome. You know what is likely to happen before the money moves.
Proof, not projections
Every result we deliver is from a real account. YouTube channel grown from 27,000 to 1.7 million followers. CPA reduced from $33 to $21. Costs cut 17% for a global brand.